Google Reviews and Your Website: The Secret Sauce to Tradie Bookings
If you’re a tradie, you’ve probably heard how important Google Reviews are but are you actually using them to their full potential? In 2025, your Google My Business profile and your website should be working together like your drill and driver — because when they do, they’re a lead-generating machine. The truth is, reviews build trust, boost your Google ranking, and convince people to book you faster than any ad ever could. In this article, we’ll break down why tradie reviews matter, how they boost your bookings, and how to make the most of them on your website.
Why Reviews Are So Powerful for Tradies
1. People Trust People — Not Ads
A flashy ad might get someone’s attention, but it’s reviews that seal the deal. In fact, a whopping 93% of people read online reviews before buying or booking a service (source) — and tradies are no exception. When someone’s choosing between two plumbers, sparkies or landscapers, they’ll go with the one who has 40+ five-star reviews over the one with none. It’s about trust — and reviews build it instantly.
2. They Help You Rank Higher on Google
Want to show up when someone searches “plumber near me” or “local electrician”? Google Reviews help with that. Your Google Business Profile (formerly Google My Business) is a key ranking factor in local SEO. The more reviews (and the better your rating), the more Google trusts your business — and the higher it pushes you in search results and the map pack.
Pro tip: Make sure your Business Profile is verified, and your info (like name, address, phone number and website) matches your website exactly.
Why You Need to Show Reviews On Your Website
A lot of tradies focus on collecting reviews on Google… but forget to actually display them on their website. Here’s why you need to link the two:
It builds trust fast. Someone lands on your site, sees glowing testimonials, and is more likely to book.
It stops drop-offs. If people have to leave your site to check your reviews, they might not come back.
It boosts conversions. Real reviews increase the chances of someone filling in your contact form or picking up the phone.
How to Show Google Reviews on Your Website
Here are a few easy ways to get your reviews working for you:
1. Embed a Google Reviews Widget
Use tools like:
They let you display live reviews on your Squarespace site — and they update automatically when new reviews come in. No copy-pasting needed.
2. Create a Testimonials Page
Not ready for widgets? Create a dedicated “What Customers Say” page with screenshots or manually added quotes. Even a few well-placed testimonials (with names and suburbs if possible) can help win trust.
3. Add Reviews to Key Pages
Spread the love — don’t just stick all your reviews on one page. Add a few to:
Your homepage
Your services page
Your contact page
This way, wherever someone lands, they see social proof straight away.
How to Get More Google Reviews (Without Being Annoying)
Most happy customers are willing to leave a review — they just need a nudge. Here’s how to ask without sounding desperate:
Ask at the right time — right after you finish the job and the client is happy.
Make it super easy — send a direct link to your Google Review page.
Use this tool to create yours: https://support.google.com/business/answer/7035772?hl=en
Keep it personal — a quick message like:
“Hey mate, really appreciate your business today. If you’ve got 2 minutes, a Google review would help me heaps. Here’s the link — cheers!”
Follow up once — if they haven’t left one after a few days, send a friendly reminder.
What Makes a Good Review?
While any positive review is helpful, the best ones are detailed and specific. Encourage customers to mention things like:
What job you did (e.g. rewired the house, installed a new hot water system)
How professional or prompt you were
Whether they’d hire you again or recommend you
The more natural and specific the review, the more it resonates with potential clients.
What If You Get a Bad Review?
Nobody’s perfect. If you get a dodgy review or someone has a genuine gripe:
Respond professionally and politely. It shows others that you take feedback seriously.
Don’t argue or get emotional. Even if they’re in the wrong, stay cool.
Learn from it. If it’s legit feedback, see it as a way to improve.
And remember — one average review among dozens of good ones won’t hurt you. In fact, it can make your overall rating seem more real.
Final Tip: Link Your Website and Google Profile
Make sure your website is linked on your Google Business Profile, and vice versa. You want people to move between the two easily — it’s all about building trust and keeping them in your world.
Ready to Boost Your Bookings?
We design websites that actually work — not just look pretty. That means making your Google Reviews front and centre, helping you get found online, and making it easy for customers to trust and book you.
Whether you’re a sparkie, chippy, plumber or landscaper — we’ve got your back.
👉 Enquire now and let’s build you a website that shows off your best reviews (and gets you more).
